Behavioural Science and Public Policy
During the last five years Applied Behavioural Science (Behavioural Economics, Cognitive Psychology, Social Psychology and User Centered Design) has emerged as a promising scientific foundation for the design and delivery of evidence based policy. Under the meme of ‘nudging’ this new paradigm has led governments and public institutions around the world to set up so-called “Behavioural Insights Teams” to apply behavioural scientific approaches and methods as a supplement, or just as often as an alternative, to the standard command and control repertoire of strategies for public regulation. However, this change of regulatory paradigm is not uncontroversial and leads to new and important considerations, questions and misunderstandings amongst policy makers, citizens and scientists alike. The ISSP group for Behavioural Science and Policy has as its mission, to guide and inform this transition in ways that best promote responsible design and delivery of public policy using a strong emphasis on establishing publicly transparent and accessible networks of collaboration amongst stakeholders, philosophical sound foundations, and new ways for behavioural scientists to inform, collaborate and learn from these stakeholders.
Pelle Guldborg Hansen
Leader of BSPP
Director of ISSP, Director of Behavioural Science and Policy, Behavioral Scientist, Roskilde University
Vice-director of Applied Behavioral Science, Jean Monnet Professor in EU Law & Risk Regulation, HEC Paris
Professor for consumer behaviour and consumer policy, Copenhagen Business School
Federico Jose Armando Pérez-Cueto
Department of Food Science, University of Copenhagen
Laurits Rhoden Skov
PhD-student, Aalborg University
Future Generations Leader of Applied Behavioral Science, PhD-student, CBIT-Danish Business Authorities, Roskilde University
Andreas M. Jespersen
PhD-student, CBIT-Danish Competition and Consumer Authority, Roskilde University
Kristian Roed Nielsen
PhD-student, Copenhagen Business School
The Behavioural Science and Policy group early on identified the issue of prompted choice vs. opt-in and opt-out for Danes registering as organ donors. Through a series of publications and subsequent meetings with politicians, journalists and organizations this effort led to a new law proposal about prompted choice being presented to the Danish parliament and voted through parliament in 2014. As a direct result experiments on prompted choice on Sundhed.dk will be carried out during 2015 as a first step in implementation. Likewise the issue of defaults concerning so-called “klatpensioner” was identified as another issue by the Behavioural Science and Policy group as one that should be solved in an evidence based way. This led to several meetings with politicians, and stakeholders as well as KeyNotes on relevant conferences and the issue is currently passing slowly through the political system.
Behavioural Science and Policy theme: After successfully achieving a milestone concerning developing and disseminating a sound ethical and conceptual framework concerning nudge-interventions, the Behavioural Science and Policy group identified the diagnostic (i.e. scientific) approach to developing nudge-interventions as a theme due to a current trend in the misuse and mis-application of behavioural science by many stakeholders, especially private consultants.
Simultaneously the Behavioural Science and Policy group was central in establishing The European Nudge Network in the summer of 2014 on the model of The Danish Nudging Network that the group established in 2011. The former is endorsed by OECD and the EU commission and its further development remains a central theme of the group.
Relevant Publications by (or with contributions from) Behavioural Science and Policy
Infostorms: How to take information punches and save democracy. Vincent F. Hendricks & Pelle G. Hansen. New York: Copernicus Books / Springer, February 28, 2014
HANSEN, PELLE GULBORG; Laurits Rohden Skov, Katrine Lund Skov. 2016. Making Healthy Choices Easier: Regulation versus Nudging. Annual Review of Public Health. Vol. 37: 237-251. (Volume publication date March 2016) First published online as a Review in Advance on December 30, 2015.
HANSEN, PELLE GULDBORG. 2016. The Definition of Nudge and Libertarian Paternalism: Does the hand fit the glove? European Journal of Risk Regulation, 2016.
HANSEN, PELLE GULDBORG; Katrine Lund Skov; Laurits Rodhen Skov; Andreas Maaløe Jespersen; Karsten Schmidt. 2015. Apples vs. Brownies: A Field Experiment in Rearranging Conference Snacking Buffets to Reduce Short-Term Energy. Intake Journal of Foodservice Business Research (2015)
HANSEN, PELLE GULDBORG; Johannes Schuldt-Jensen; Andreas Rathman Jensen. Hvorfor gør de ikke hvad vi siger? Indsigter fra anvendt adfærdsforskning. Aktuel Nordisk Odontologi 2015, s. 11-28, 2015 ISBN 87-628-1436-3
HANSEN, PELLE GULDBORG; Schmidt, Karsten; Skov, Laurits Rhoden; Jespersen, Andreas Maaløe; Pérez-Cueto, Federico Jose Armando; Mikkelsen, Bent Egebjerg. 2013. Smaller plates, less food waste : a choice architectural experiment in a self-service eating setting. Abstract from 20th International Congress of Nutrition, Granada, Spanien.
HANSEN, PELLE GULDBORG; Skov, Katrine Lund; Schmidt, Karsten; Skov, Laurits Rhoden; Mikkelsen, Bent Egebjerg; Pérez-Cueto, Federico Jose Armando. The smaller the pieces the healthier their consumption : a choice architectural experiment in behavioural nutrition. / 2013. Abstract from 20th International Congress of Nutrition, Granada, Spanien.
HANSEN, P.G. & Jespersen, A.M. (2013). Nudge and the Manipulation of Choice. The European Journal of Risk Regulation, Vol. 4, Issue 1, pp. 3-28, 2013.
HANSEN, P.G., Hendricks, V.F. & Rendsvig, R.K. (2013). Info-storms. Metaphilosophy, Wiley, April, 2013, Vol. 44, Issue 3, pp. 301 – 326.
Whitepapers, contributions to
Mind, Society and Behavior, A World Bank Group Flagship Report, World Development Report 2015 (PGH)
Nudging Ett verktyg för hållbara beteenden? Oksana Mont, Matthias Lehner och Eva Heiskanen, Svenske Naturvårdsverket Rapport 6642, November 2014
Regularity Policy and Behavioural Economics, OECD report by Pete Lunn, 2014 (PGH)
- Nudge – Nudge for Good. Af Pelle Guldborg Hansen, Policy Options 01.06.13
- Who owns your knowledge? By Pelle Guldborg Hansen and Karsten Schmidt, CrISSP.eu 27.08.13
- Nudging: Hvordan får man folk til at ændre adfærd? By Pelle Guldborg Hansen, Videnskab.dk 28.09.13
- Forskere om organdonation: Tving bilister og NemID-brugere til at tage stilling af Richard Thaler og Pelle Guldborg Hansen, Videnskab.dk 08.07.14
- Ønsker du hjælp: Fald om på en stille villavvej. Vincent F. Hendricks, Pelle Guldborg Hansen (ABsC), Rasmus Rendsvig, Henrik Boensvang, Berlingske / kronik, 27.12.14
Future Generations of Behavioural Science and Public Policy
Ben Schenkel, Fullbright Scholar, University of Pennsylvania
Kasper Hulgaard, Master Student, Communication & Psychology, Roskilde University
Johannes Schuldt-Jensen, Master Student, Psychology, University of Copenhagen
Andreas Rathman Jensen, Master Student, Psychology, University of Copenhagen
Thomas K. Madsen, Master Student, Comm. & Social Science, Roskilde University
Katrine L. Skov, Master Student, Economy and Psychology, Copenhagen Business School
Simon Jespersen, Student, Informatics, Roskilde University
Terne Sasha Thorn Jakobsen, Bachelor Student, Informatics & Social Science, Roskilde University
Posts about BSPP activities
Do you ever wonder whether you really know what all that nudging is about? Or are you completely certain you know everything there is to know about it? If you answered yes to one of these questions, you should go take a look at Pelle Guldborg Hansen’s new blogpost on...read more
The Danish Nudging Network is in the midst of an expansion and enhancement of the range and frequency of the networks many offers. This is due to the great success the network has had so far, and made possible because of our 100+ members. The Danish Nudging Network...read more
ISSP Director at conference at Libera Università Internazionale degli Studi Sociali Guido Carli (LUISS) in Rome
May 27th BSPP leader Pelle Guldborg Hansen spoke at a conference at Libera Università Internazionale degli Studi Sociali Guido Carli (LUISS) in Rome. The conference was organized by the LUISS School of European Political Economy in cooperation with the SNA...read more
The Behavioural Science and Public Policy group has published a new paper in the Annual Review of Public Health journal: The paper consists of an exploration of using nudging instead of regulations to make healthy choices easier. Furthermore, the paper also provides...read more
This week the director of ISSP, Pelle Guldborg Hansen, had the pleasure of participating in OECD's NAEC (New Approaches to Economic Challenges) workshop on "The National Experiences in Exploring New Tools and Approaches in Policy Making" in Paris, the 11th of January....read more
Pelle Guldborg Hansen, Director of ISSP and Applied Behavioral Science (ABsC) has written an article with Clara Zeller from University College London, in Danish, regarding the misconceptions of what nudging really is. "Der er stort set ingen, der har fattet, hvad...read more