Do you ever wonder whether you really know what all that nudging is about? Or are you completely certain you know everything there is to know about it?

If you answered yes to one of these questions, you should go take a look at Pelle Guldborg Hansen’s new blogpost on the Behavioural Science and Policy Association’s Policyshop blog to strengthen your knowledge of nudging! Whether you are in doubt about your knowledge, or you think you know it all, the blogpost “What is nudging” will definitely broaden your horizon.

The Policyshop blog is a prestigious knowledge space, with figures like Cass Sunstein, Richard Thaler and Robert Cialdini on the associations advisory board. Therefore, it is an honour to have our chairman’s definition of nudging presented in their midst.