ISSP is proud to announce that the long awaited Nudge Database, created by The European Nudging Network, is now up and running!

Take a look at

Three months ago, we announced that ISSP would be endorsing the advancement of TEN and that we would take on the mission of helping TEN with the development of a ground-breaking mapping of nudges throughout Europe. Since then, TEN has:

  • Developed a system for ranking the quality of nudges
  • Set up a database for these nudges
  • Set up a map corresponding to the database
  • Extended the focus on European nudges to nudges in the entire world

Also, in this passing month TEN has acquired two important collaborators and members of TEN: OECD and HEC Paris. This means that the TEN mission will continue to progress in a collaboration between ISSP, OECD and HEC Paris in the time to come.


The Nudge Database

TEN screendump

The Nudge Database is one of TEN’s efforts to ensure a scientifically and ethically responsible dissemination of applied behavioural insights. In order to achieve this, everything will be made Open Access. The aim is to promote the nudge (for good) approach in policy making and as part of CSR in a manner which may help to avoid the common pitfalls along with the false promises of snake oil salesmen.

In the Nudge Database it is possible to search nudges according to ranking (stars), country of origin, sectors (e.g. finance or health care) and according to which behavioural insights the nudges are based on.

The nudge ranking system is a completely new system developed by TEN. It is an objective ranking system which works by giving 1-5 stars depending on how many parameters that are met.

TEN stars screendump

See for yourself and search the database at the newly launched TEN website:

The website includes functions such as the Nudge Database and the corresponding Nudge Map. Also, there is a further description of TEN, the ranking system and the search options in the Nudge Database. Additionally, the website presents an excellent overview of some of the most fundamental readings about the nudge approach, behavioural science, and experimental design and method, accompanied by some nice, introductory videos.

Go to to learn more.